Analysis of Market Research

2.

In my research for analysing competitor advertisements, i found that there were two different ways in which the advertisements intrigued the target audience (teenagers). One of these particular ways were by scaring the audience. However, the other way of this was by being friendly and helpful and showing some sort of benefit of legal films rather than doing piracy. For instance in a few of them there were dull colours or colours such as red, dull lighting and in one of the advertisements they had a demon- all these factors are the types of things that are used in a horror film which could or should potentially scare the audience. Also in these advertisements threatening language was used such as "terrorism"and "The pirates are out to get you, don't let them brand you with their mark". However, in the other few advertisements they used celebrity endorsement in a spoof of an action movie or these adverts were more exciting and friendly as they looked appealing to the eye rather than something scary- these adverts had brighter colours and bolder fonts which is the opposite of something scary, it becomes more interesting than something that scares someone. These advertisements asked the audience for help , telling or explaining in a friendly manner; showing the benefits of legal films rather than even talking about piracy throughout the advertisement- explaining that legal films are worth paying for.

3.

The placement for my advertisement would be MTV because it is the music authority where young adults go to, to find out what is happening and what’s next in the music industry. This channel reaches 387 million houses worldwide, and is the number 1 Media Brand in the world. It's target audience is young adults aged from 12-34 year-olds and gives them practically everything they are passionate about, from fashion, lifestyle and sports, to attitude, politics, , Arts and creativity, all through music that the channel broadcasts. Only MTV can offer the consistently fun and inclusive youth-oriented programming found nowhere else in the world of TV. 

"1. There is only one channel that owns the young adult demographic

 2.There is only one channel that taps into the financially powerful young adult demographic

 3. No other channel can deliver the young adult demographic like MTV

 4. Our audience is deciding what they want

 5. Our audience gets what they want"

There audience networking profile is shown as:

Median Age: 21
Median Income: $49,773
Income: 47% of all MTV viewing households have an income of $50,000 or more per year and 22% have an income of $75,000 or more per year.
Education: 42% more likely to have college.

Source: Nielsen, 04/01/02-06/30/02. Base 2+; MRI Spring 2001, Nielsen. PNF 2Q’00, MRI Doublebase 2003

THE GRID- LOGO

IDENT- RISK ASSESSMENT

Risk Assessment

No.	Hazard	Existing Control Measure	Risk Rating
1	Obstacles	Always look where you’re walking so you don’t trip over anything.	Medium
2	Being Electrocuted	Dry your hands before touching anything electrical and keep water away from all equipment that uses electrics	High
3	Breaking equipment	Take care when carrying equipment	Low

Risk rating:

High: Current controls totally inadequate with serious consequences, death(s), serious injury, long term illness, health. Or there is a very high probability of the hazard occurring.

Medium: Current controls still poor but consequences less serious: Minor injury, short term ill health with no lasting effects.

Low: Current controls are adequate to minimise the risk so far as reasonably practicable.

This risk assessment for my ident shows all the possible dangers or hazards I will have when filming my ident and the dangers that are included in my ident.

STORYBOARD 2

Storyboard, of graffiti wall as background and location instead of skatepark to fit into the target audience in a different way that all young people have access to or have seen.

Storyboard- PLANNING FOR IDENT

Skatepark as the location.

Market research advertisement Placement

THE CONCEPT OF MARKET RESEARCH- The process of analysing, gathering and interpreting information about a market, product to be offered for sale in that specific market, also about the past, present and potential customers for the product.

The target audience for my advertisement is school aged teenagers. Three possible channels i believe that may appeal to this particular target audience would potentially be MTV, Comedy Central and Sky Sports 1.

MTV: 

This stands for Music Television. It is the music authority where young adults go to, to find out what is happening and what’s next in music. MTV reaches 387 million households worldwide, and is the number 1 Media Brand in the world. MTV gives young adults everything they are passionate about, from fashion, lifestyle and sports, to attitude, politics and creativity, all through music that the channel broadcasts. Only MTV can offer the consistently fun and inclusive youth-oriented programming found nowhere else in the world of TV. 

"1. There is only one channel that owns the young adult demographic

 2.There is only one channel that taps into the financially powerful young adult demographic

 3. No other channel can deliver the young adult demographic like MTV

 4. Our audience is deciding what they want

 5. Our audience gets what they want"

COMEDY CENTRAL:

Comedy Central was launched in 1990. The channels target audiences ranges from the ages of 18-49.  Comedy Central was ranked among the top cable networks in key demos where the viewers are "paying full attention” to the channels programs. In the screenshot above, i was researching into the channel and i came across the website profile which i believe really appeals to the target audience that i am using for my advertisement which is school aged teenagers, i found when reading this profile on Comedy Central's website that they have written it in a way that a young person would talk to their friends and i found that it was actually quite funny which immediately attracts the target audience i am using to the channel without even watching it.

For instance, they use slang in order to connect with their audience: "We also have a bunch of LOLs" which is an abbreviation for 'laugh out loud'. In addition, "You’ll laugh so hard your eyeballs will fall out of your ass" this clearly tells the audience that the shows that are broadcasted on the channel are most definitely comedic- but they tell the audience in a youth-orientated way, which again- is funny. I believe their objective for this was to show that the channel is not serious at all and "you might like it, you might not" and i feel this is effective as they advertise the channel in a way that is funny and provoking as they basically make fun of the audience as a joke: "we filmed exclusively for you, our idiot audience" and at the same time they are advertising some of the channels most popular shows- Key & Peele, Inside Amy Schumer and The Colbert Report.

3 mind maps, 3 series of idents for 'THE GRID'