Market research advertisement Placement

THE CONCEPT OF MARKET RESEARCH- The process of analysing, gathering and interpreting information about a market, product to be offered for sale in that specific market, also about the past, present and potential customers for the product.

The target audience for my advertisement is school aged teenagers. Three possible channels i believe that may appeal to this particular target audience would potentially be MTV, Comedy Central and Sky Sports 1.

MTV: 

This stands for Music Television. It is the music authority where young adults go to, to find out what is happening and what’s next in music. MTV reaches 387 million households worldwide, and is the number 1 Media Brand in the world. MTV gives young adults everything they are passionate about, from fashion, lifestyle and sports, to attitude, politics and creativity, all through music that the channel broadcasts. Only MTV can offer the consistently fun and inclusive youth-oriented programming found nowhere else in the world of TV. 

"1. There is only one channel that owns the young adult demographic

 2.There is only one channel that taps into the financially powerful young adult demographic

 3. No other channel can deliver the young adult demographic like MTV

 4. Our audience is deciding what they want

 5. Our audience gets what they want"

COMEDY CENTRAL:

Comedy Central was launched in 1990. The channels target audiences ranges from the ages of 18-49.  Comedy Central was ranked among the top cable networks in key demos where the viewers are "paying full attention” to the channels programs. In the screenshot above, i was researching into the channel and i came across the website profile which i believe really appeals to the target audience that i am using for my advertisement which is school aged teenagers, i found when reading this profile on Comedy Central's website that they have written it in a way that a young person would talk to their friends and i found that it was actually quite funny which immediately attracts the target audience i am using to the channel without even watching it.

For instance, they use slang in order to connect with their audience: "We also have a bunch of LOLs" which is an abbreviation for 'laugh out loud'. In addition, "You’ll laugh so hard your eyeballs will fall out of your ass" this clearly tells the audience that the shows that are broadcasted on the channel are most definitely comedic- but they tell the audience in a youth-orientated way, which again- is funny. I believe their objective for this was to show that the channel is not serious at all and "you might like it, you might not" and i feel this is effective as they advertise the channel in a way that is funny and provoking as they basically make fun of the audience as a joke: "we filmed exclusively for you, our idiot audience" and at the same time they are advertising some of the channels most popular shows- Key & Peele, Inside Amy Schumer and The Colbert Report.