SCREEN GRABS

I used the ellipse tool to create a circle, holding down shift whilst enlarging it to make sure it was in proportion. I then used the paint bucket tool to simply colour in the entire circle red. I did this because the circle links all three radio stations together.

 I used my drafted lightning strike cartoon-like character as a template to improve it and make it look much more efficient and proffesional but still gave a cartoon-like effect to it. I did this by simply using the paint brush to colour it all in and also used the paint brush round the edge of the character to sharpen the edges around it making it look much more professional.

 I gave the character a fairly thick outer glow that looked slightly fuzzy, i did this by sliding and increasing the noise bar on the outer glow. This was to show clearly that it was a lightning bolt striking to also link to the name of the radio station; which was "BUZZ" - therefore i gave the character a buzz effect.

 I chose to have the 'Z' of my font being struck by the lightning bolt and having the top of it eroded and broken apart to make the logo look more intriguing to the target audience. I did this by typing out the entire word 'BUZZ' to the correct size I specifically wanted then i seperated the 'Z' by selecting the 'Z' using the election tool and then right clicked and pressed layer via cut, to change it into a picture. Then I zoomed in on the 'Z' and used the eraser tool to make it look like it had been struck by the lightning bolt and i also added the same outer glow to the 'Z' to suggest that it had been struck.

            I then put the rest of the title in the correct place so it was in line with the other 'Z'.

I used the ellipse tool to create a circle, holding down shift whilst enlarging it to make sure it was in proportion. I then used the paint bucket tool to simply colour in the entire circle midnight blue. I did this because the circle links all three radio stations together.

 I used my scanned in sketch for the font and the pulse underlining the font as a guideline to improve it and make it look much more professional but i wanted to give the logo a vintage look so i preferred it to look drawn free hand. I did this by simply using the paint brush to colour it all in and also used the paint brush round the edge of it to sharpen the edges and show the outline more clearly. I used the paint brush and paint bucket tool to colour it in properly.

 I gave the logo some effects to make it look more attracting to the target audience by using the Bevel and Emboss, I clicked on layer, layer style, bevel and emboss and then changed the settings of the structure of the bevel and emboss and then the shading to give it the effect that i did.

I then clicked on layer, layer style, outer glow and i gave the font and the pulse a really thin outer glow just to finish it off and make it stand out more.

Finally, I found that the whole logo was too bright for the midnight blue background of the circle so i decreased the brightness of the logo to give it a darker effect.

 I used the ellipse tool to create a circle, holding down shift whilst enlarging it to make sure it was in proportion. I then used the paint bucket tool to simply colour in the entire circle aqua blue. I did this because the circle links all three radio stations together.

I pasted in a square and a triangle and then merged them together by holding shift and linking the two layers together in order to create the shape of the speaker. I then gave the shape a thin, dark outer glow in order to give it an effective outline to the shape.

I used the shape tool and picked out a bull's-eye target shape and used the eraser tool in order to rub half of it out and create the sound waves in my logo- I then sharpened the outlining of the waves with the eraser tool.

I then used a font from 'Dafont.com' and scattered the letters of the 'MIXX' title in order to suggest that the letters had be blasted out of the speaker in the sound wave. I chose the contrasting colours of Red and White to make the title stand out.