Successful and Unsuccessful Idents

Successful and Unsuccessful

UK gold TV

In the 1992 ident there is someone washing the dishes and just a faint sound of a comedy show in the background. Then, the camera goes into the water and the gold TV logo appears. However in the 2004 ident it begins with the gold logo, animated (hand-drawn) then a boxing glove punches the logo and lots of drawings come out along with a fast-paced quirky song in the background. Also a slogan pops up saying ‘stick something funny on’. 

The problem with the ident in the 1992 is that it is confusing, doesn’t make sense and is very unclear from the beginning. This is because we watch someone do the dishes and we don’t get an understanding of what’s happening- and doing the dishes is not entertaining- also the comedy show in the background is only a faint sound. However in the 2004 ident the music is cheerful and makes the viewer’s happy or entertained. All the little animations show comedic tropes to communicate comedy very clearly to the audience. The bright colours are portraying happiness- all the drawings appear quick and sudden and it is very fast-paced.

The 1992 ident gives the impression that the channel is boring and aimed at only old people. This is because it is slow paced and we are watching someone do the dishes- an activity we associate with older people. However in the 2004 ident it’s very entertaining and comedic as the clearly show the comedy aspects. This is because its fast paced and animated, the phrase ‘stick something funny on’ shows it’s a comedy. The voiceover is happy and more informal.

Also the ident that is more successful is the 2004 ident because it communicates that it’s a comedy as it’s clear that people who like comedies will enjoy the channel.

 

Sky arts 1;

In the current ident for sky arts 1, it looks very arty and creative. This is because there is a man drawing lots of different things with a black pen around the large bubble writing of the sky arts 1 logo. However for the 2007 ident it is simply a side angle shot of light coming out of a film projector then the sky arts 1 logo appears. In the current ident it makes the audience feel very intrigued to watch him draw. Also the music speeds up when he draws so you get the impression he’s going to draw something really good. The problem with the 2007 ident is that it is too plain and simple for the channel as the channel broadcasts theatrical performances, movies, documentaries and music. Therefore it doesn’t reflect arts well enough. However in the current ident the music is very fast-paced and dramatic reflecting the arts very clearly as it starts, it has fast-paced editing as they increased the speed of the footage making it look like he draws very fast- the drawings really intrigue the audience.

The impression the 2007 ident gives us is that only films are shown on this channel and that it isn’t specific to the arts- it just looks like a normal channel with anything on it. However, the current ident gives a more dramatized, arts-styled and interesting (specific) approach to the channel which is what it should do.

I think that the ident that is the most successful is the current one as it’s artier because he’s drawing and it makes the viewer more interested in the channel than before.



4music

The current ident for 4 music is very up to date and there is a pool with a man and women dancing around it. However in the 2009 ident there is only the use of three colours white grey and black. Also there is the music which isn’t load and catchy and someone talks over it while people do flips on screen.

 This ident makes the audience feel not interested, as they will get bored watching it. Also the music isn’t good and the colours aren’t bright so it doesn’t catch the viewer’s eye. Also it’s slow paced so it instantly bores the viewer. However in the current ident it makes the audience want to dance and the music is much more catchy. Also the music speeds up then slows down when the man does a flip in slow motion.

 The impression it gives the audience is that the music is for people who want to be relaxing around a pool and having a little cheeky dance.

However for the 2009 ident the colours are pink so it makes it more to girls and the dances are all acrobatic so it doesn’t appeal to every one as not everyone can do them.

 I think that the ident that is the most successful is the current as it is much more appealing to the target audience and it is a better environment that they are in as it’s around a pool and there having fun.

SKY SPORTS IDENT

This ident has a low density of information. The only piece of text that is shown on the screen is the "Sky Sports" logo at the end. This could be because they want the viewers to focus on the football clips being shown before the logo.

It has a slow tempo which can be shown throughout the video, with the background music. This may also add to the fact that they want time for the viewer to focus on the the football shown on the screen.

There is also minor interaction near the end of the ident which states to the viewer that they are watching Sky Sports.  The voice in the ident is a strong male voice which can link with the target audience of Sky Sports which is the male gender. The voice which can be heard is also spoken in a slow, dramatic way possibly to relate to how much drama can be created in sport.  

This ident informs and entertains. It shows vague cases of informing the viewer when we are told that we are watching Sky Sports, however the entertainment side of the ident is presented in a much more dramatic fashion to indicate the tension or excitement which can be broadcasted on that channel. 

The composition of the ident is presented slow as throughout the ident we are shown some football events from the past. Near the end of the ident, the Sky Sports logo would appears behind the last footage which could show how the viewer can only experience such drama with Sky Sports. 

The ident is shown to be clearly animated, but the space which has been taken up by the clips takes up nearly the whole screen. Then the Sky Sports logo also appears in the middle of the screen. The ident does have a slightly longer duration than others mostly to go along with the sense of tension that sports creates. 

BBC HIPPO IDENT

The BBC hippo’s ident is an example of all the ident design features at work. It has a low level density of information on the ident; examples seen are the logos which appears in the middle and two pieces of text appear at the corners of the screen “Subtitles” and “BBC One HD” in faint lettering.

The composition which is shown in the ident represents BBC’s design. The hippos form a circle like formation which would have the BBC One title and logo in the middle.

The space and time of this ident is shown to be set in our 'real' world as there are hippos swimming in a lake which is not impossible or a fantasy world because these are real things.

The tempo for this ident is fairly slow throughout, as the hippos are swimming really slowly- it could be slow-motion- however the ident is really short.Interaction with viewers is clearly used through the use of a voice over- a male adult voice spoken in a conversational manner, indicating that the show will be an enjoyable.

This ident is not that entertaining, but i don't exactly think it was supposed to be. Therefore, i believe it is more of an informative ident only letting the user know what programme is supposed to come on next.

 

E4- Hotel Ident

The E4 hotel ident is an example of all the ident design features at work. It has medium density information as it says the channel, the show and also it hints what kind of show or episode as such it is going to be- "Now on E4, it's Shipwrecked, or is it love island".

The composition which is shown in this ident is that there is instant action as soon as it begins- it is cartoon-like and is like a short animation. The E4 logo unfolds out of a suitcase and is a cardboard shaped into the number 4 but in the middle of it, they have calved the letter E.

For the space and time- it is clearly shown that this ident is not set in our 'real' world and it is set in some kind of fantasy cartoon-like, animated world- but in a hotel bedroom, in which everything comes to life- that usually are not supposed to- for example, a chair.

The tempo of this ident is relatively fast as a lot of things are going on in the ident in a short period of time- as a result, the editing is very fast-paced.
There is interaction used with viewers through the use of a voice-over, in which is spoken formally but in a conversational manner,  by a woman- this shows that the show that is on next is going to be entertaining.

This ident is quite entertaining, which is what i think it was supposed to be as it is like an animation styled ident. But however, i feel it is mainly used of course to inform the viewers what show is on next.