E4- Hotel Ident

The E4 hotel ident is an example of all the ident design features at work. It has medium density information as it says the channel, the show and also it hints what kind of show or episode as such it is going to be- "Now on E4, it's Shipwrecked, or is it love island".

The composition which is shown in this ident is that there is instant action as soon as it begins- it is cartoon-like and is like a short animation. The E4 logo unfolds out of a suitcase and is a cardboard shaped into the number 4 but in the middle of it, they have calved the letter E.

For the space and time- it is clearly shown that this ident is not set in our 'real' world and it is set in some kind of fantasy cartoon-like, animated world- but in a hotel bedroom, in which everything comes to life- that usually are not supposed to- for example, a chair.

The tempo of this ident is relatively fast as a lot of things are going on in the ident in a short period of time- as a result, the editing is very fast-paced.
There is interaction used with viewers through the use of a voice-over, in which is spoken formally but in a conversational manner,  by a woman- this shows that the show that is on next is going to be entertaining.

This ident is quite entertaining, which is what i think it was supposed to be as it is like an animation styled ident. But however, i feel it is mainly used of course to inform the viewers what show is on next.