The BBC hippo’s ident is an example of all the ident design
features at work. It has a low level density of information on
the ident; examples seen are the logos which appears in the middle and two
pieces of text appear at the corners of the screen “Subtitles” and “BBC One HD”
in faint lettering.
The composition which is shown in the ident represents BBC’s
design. The hippos form a circle like formation which would have the BBC One title and logo in the
middle.
The space and time of this ident is shown to be set in our 'real' world as there are hippos swimming in a lake which is not impossible or a fantasy world because these are real things.
The tempo for this ident is fairly slow throughout, as the hippos are swimming really slowly- it could be slow-motion- however the ident is really short.Interaction with viewers is clearly used through the use
of a voice over- a male adult voice spoken in a conversational manner,
indicating that the show will be an enjoyable.
This ident is not that entertaining, but i don't exactly think it was supposed to be. Therefore, i believe it is more of an informative ident only
letting the user know what programme is supposed to come on next.
No comments:
Post a Comment